By Francine Nicole Alejandro |
Illustration by Mika Alacrito
How do we measure care? Interest? Awareness? Are we genuinely trying to help, or are we just trying to eliminate our guilt?
The path to approval and participation in the social sphere has changed dramatically—from an amen to a black square to the share button we see today. Undoubtedly, the digital world and screens are encompassing humanity progressively.
Every day, we absorb media. We do it consciously but retain certain information subconsciously. What we see online may stay on our minds longer than a scroll down the screen. Around the world, this length of attention is needed for pressing matters to remain relevant. Still, the treatment of those who encounter cries for help varies. Spreading awareness has been used as an excuse to accumulate interactions, and more have grown accustomed to this escalation. So, how do we measure care?
Performative activism is the baseline support for a cause but often without bona fide concern for the issue. Unfortunate as it may be, this has also affected digital innovations. Swiftly publicized through social media, a rampant example is the reposting of chainmail-like messages on Instagram.
"Share if you support BLM!"
"Repost if you are against rape. I can see who skips."
I can see who skips.
Instagram users are probably aware of the widespread trend of tagging and posting chain-like messages through Instagram stories to "prove" whether we "sincerely care" about the issues we may face. Here lies the problem: many repost the chain on their accounts, guilt-tripped by the exact line. It will compel someone to express their worry about a specific topic at gunpoint, emphasizing those who don’t bother to react. Mindless reposts create a domino effect, and although the social issue garners coverage, it does not aid the cause. Not taking the time to review the facts weakens the ability to offer a helping hand. Genuinely advocating for a dilemma does not call for the manipulation of platforms. Neither does it call for clout and validation from others.
The fight against exploitation, acknowledgment of fundamental human rights, diversity, ecological integrity, and many more resounding issues is ongoing. Activism takes root in an individual's sense of responsibility to their fellow citizens. The privilege of experiencing the comfort we do in the present entails that others have risked their lives and continue to do so to maintain this luxury. The clamor of the people represents the hardship of the people—political issues are not resolved by ignoring relevant questions.
We must understand that we must rise beyond indifference and properly reposition our activism to strengthen our motives. Since most of us are already familiar with these subjects, we need to find a way to advance the cause we're on. We have long brought this issue to light; now it is time to go further and take concrete action.
So, the next time you encounter such stories, take a step back to reflect. What is it trying to accomplish? Does it make a difference? More importantly, is the information accurate and verified? Remember that higher engagements do not equate to proper education about the subject. We celebrate wins when the afflicted are heard, not when clout is gained. Let us strive not to be a part of the problem.
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